Privacy Policy

Effective Date: March 4, 2025

At Calgary Truck & Auto Sales (the “Dealership,” “we,” “our,” or “us”), we are committed to protecting the privacy and confidentiality of the personal information that you provide to us. This privacy policy outlines how we collect, use, retain, dispose of, and share your personal information when you interact with our website, request a service, or apply for financing.By accessing or using our website or services, you agree to the terms of this Privacy Policy.

We collect personal information that is necessary for the operation of our dealership services. This may include:

• Financial Information: Full credit applications including income, employment details, and credit history.
• Vehicle Information: Information about vehicles you may inquire about, test drive, or purchase.
• Other Information: Any additional information necessary to process your requests, such as preferred contact method, vehicle preferences, etc.
• Contact Information: Full name, phone number, email address.

We collect personal information directly from you when you:

• Submit a contact form or schedule a test drive via our website.
• Apply for financing or request a credit application.
• Interact with our sales and service staff either online or in person.
• Subscribe to our newsletters or promotional offers.

We use the personal information we collect for the following purposes:

• To Process and Manage Transactions: To complete vehicle purchases, process credit applications, and facilitate any other transactions related to the sale or service of vehicles.
• To Provide Services: To respond to your inquiries, offer vehicle recommendations, schedule appointments, and send marketing communications such as newsletters, promotional offers, and updates on new inventory.
• To Comply with Legal Obligations: To ensure compliance with applicable laws and regulations, including those related to credit reporting and vehicle financing.
• To Improve Customer Experience: To analyze trends, improve website functionality, and tailor our services to better meet your needs.

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law or regulation. Typically, we retain personal data for:

• Credit Applications: Retained for a period of up to 7 years as required by Canadian financial regulations.
• Customer Profiles: Retained for the duration of your relationship with us, and may be retained for a reasonable period thereafter to maintain service records and facilitate any future transactions.
• Marketing: Retained as long as you remain subscribed to our communications, with the ability to unsubscribe at any time.

After the retention period, personal information is securely disposed of in a manner that ensures it is unreadable or unidentifiable.

Once your personal information is no longer required for the purposes for which it was collected, we will ensure that it is securely disposed of in compliance with the applicable data protection laws. Disposal methods may include:

• Shredding physical documents.
• Permanently deleting electronic files, including those stored in our CRM systems or email platforms.
• Securely destroying any physical media (e.g., hard drives, USB devices) containing personal information.

We may share your personal information with third parties under the following circumstances:

• Service Providers: We may share personal information with trusted third-party service providers who assist us in delivering our services, such as financing partners, credit bureaus, and marketing agencies.
• Legal Requirements: We may disclose personal information if required by law, such as in response to a court order or legal investigation.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the new owner, provided they continue to protect your privacy in a manner consistent with this policy.

We do not sell or rent your personal information to third parties for marketing purposes.

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect, including:

• Access Control: Personal information is accessible only by authorized employees who need it to perform their job duties (e.g., sales representatives, service managers, and finance officers).
• Secure Systems: We use secure servers, encryption, and other security measures to protect online transactions and credit applications. This includes compliance with industry standards for safeguarding sensitive financial data.
• Employee Training: Our employees receive ongoing training regarding privacy policies and procedures to ensure that your personal information is handled responsibly and securely.
• Paper Records: Paper records containing personal information are stored in locked filing cabinets within a secure area, accessible only by authorized personnel.

By submitting your personal information to us, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. You have the right to withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.

To withdraw consent or make a request regarding your personal data, please contact us using the contact details provided below.

Under Canadian privacy laws, you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request corrections to any inaccurate or incomplete personal information.
• Erasure: Request the deletion of your personal data in certain circumstances, subject to retention obligations.

To exercise any of these rights, please contact our privacy officer using the contact information provided below.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. We will post any updates on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:
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Calgary Truck & Auto Sales
6127 Barlow Trail SE, Calgary, AB  T2C 4W8

We may also collect information through cookies and tracking technologies when you visit our website, which helps us improve your user experience and personalize the content displayed.